Interior Designer: What's The ROI For Having Professional Photos Done?
Professional photos are an excellent tool for showcasing your interior design project and building your portfolio. While some may think investing in a professional photographer is an unnecessary expenditure, the truth is that one of the most effective ways to build your brand and display your talent is through high-quality images. Leveraging this powerful tool increases your opportunity to receive an editorial feature, improves your chances when competing for design awards, and provides free publicity. Let's further explore the ROI of using a professional photographer for your next interior design project.
Cost Analysis
The average cost of a professional photographer can vary from $100 to $500 per hour, depending on the market and the photographer's skill level. Professional photoshoots can range from four to eight hours for a total expenditure of $2,000 to $4,000. Many people choose to use a stylist as well, especially for more complex shoots. On average, hiring a stylist ranges from $500 to $3,000 per photoshoot. Another possible expenditure would be an assistant to help with organizing the shoot and making sure everything runs smoothly. You can expect to pay around $450 per day for a quality assistant, depending on the amount of work they are hired to do. While these expenditures may seem high, when you look at the ROI, it is quickly apparent that spending a small amount upfront for a professional photoshoot can pay dividends over time.
The Return on Investment
An interior design project can range anywhere from $1,200 to $12,00 or more, with the average cost settling around $5,000. When so much is on the line, you want to invest back into your business. One professional photoshoot can result in three to ten jobs, depending on the quality of the work. Making a conservative estimate that every design project you do is $5,000, that's an additional $50,000 from one photoshoot. Subtract the initial expenditure, and you're profiting between $48,000 and $46,000! Imagine if you were to hire a photographer for each project, and you can see how quickly the return adds up.
Gain Greater Exposure
A professional photographer can bring your project to life, telling your design story and highlighting its artistry. You can use your images to attract the attention of magazines, journalists, and more, exhibiting your work for the world to see. Additionally, you can use the images to boost your online presence across multiple social media platforms to show your followers your skills and attract potential clients. The photographs are also perfect for marketing and attracting potential clients.
Portfolio Building For Higher Project Fees
Professional photographs are a long-term investment in yourself and your business. They allow you to build your portfolio and display your range. Having a strong portfolio speaks to your professionalism and experience, making you appear more trustworthy to potential clients. It also acts as a reference for your talents, showing your range, skill, and individuality. A strong portfolio can help you demand higher project fees, which increases your profit margin.
Jeff Jones Photography is the foremost architectural photographer in Austin, Dallas, and all U.S. cities. Our professional photography will elevate your project, showcase your expertise, and enhance your professional identity. Take your business to the next level with Jeff Jones Photography.