What Is An Interior Design Photographer?
Interior Design photography captures the essence and beauty of interior spaces. It showcases the intricacies and individuality of each space, telling its unique story. Often, Interior Design photography is confused with real estate photography, but the two crafts are widely different. Let's explore further into what interior editorial photography is and what it isn't.
Differing Processes
Real estate photography involves visiting a property, taking thirty to forty images, and leaving. The aim is to highlight the selling points and show off the property's features with as many visual aids as possible. The realtor often takes these images themselves, or in some cases, the homeowner hires a professional real estate photographer. Real estate images are focused on quantity over quality, making it easier for potential buyers to envision themselves in the space. Interior editorial photography, on the other hand, is a far more tedious process. Interior photoshoots range from half to full days, with a maximum of thirty images taken during that time.
The photographer is meticulous about every shot, using the photos to ensure the composition and styling meet the project goals. It involves a collaborative approach and ample patience, and the work doesn't stop once the photos are taken. The post-production process is heavily involved, requiring a custom layer of images to achieve the desired result. The goal is to tell a story without words and bring the interior to life in a way that transcends the ordinary. Interior editorial photography is art aimed to move the viewer, invoking emotion and connection.
Differing Intent
Real estate photography has one intent: to sell. In real estate, time is money, so quick turnaround times are crucial for the agent and the seller. That means the photographer's goal is to edit quickly, with minimal changes, so they can post the images to the listing. Interior editorial photography is far more involved, with each shoot having its own goals. There are many aspects that go into the photography process, and all images are created with the client's objectives in mind.
Project Details
The way the photographer approaches the photo shoot depends on the details of the project. Every image is custom-tailored to highlight specific aspects of the home, office, or property. Nothing is left to chance; it involves countless hours of planning and collaborations with a variety of parties to produce a single image.
Portfolio Building
Interior designers, architects, and more turn to editorial photographers to capture high-quality images that build their portfolios. These hard-working professionals put their heart and soul into their projects, so creating photographs that do justice to their passion is key.
Publication and Story Behind the Design
Interior Editorial Photography tells the story behind the design of a space. It goes beyond the superficial, showcasing the mastery and skills used to bring thoughts and visions to life. Where others see a well-designed space, editorial photographers see lost sleep, tears, laughs, passion, and brilliance. It isn't solely about the end result but the methodology used along the way.
Differing Post Productions
As mentioned earlier, one main difference between real estate and interior editing photography is what happens after the pictures are taken. While there's no denying that real estate photography takes skill, and there are many talented photographers in the field, the editing and post-production process is surface-layered. Real estate photographers excel at creating quality images of properties for sale, drawing buyers in, and selling houses. Without this valuable tool, many buyers would never find their dream homes. Real-estate post-production focuses on quick editing without any noticeable flaws.
There are minimal steps to enhance the images, and storytelling is never a goal. On the other hand, interior editorial photography requires painstaking editing and dozens of hours of post-production work. Editorial photographers utilize the best editing software, using multiple exposures to create a custom layered image. One photo can take hours to perfect, depending on lighting, positioning, and more. With editorial photography, the post-production isn't quick, but the results are more than worth the effort.
Differing Audience
Finally, another aspect that sets real estate and editorial photography apart is the intended audience. Real estate photography is shot with potential buyers in mind. It's meant to highlight the selling features of a home or property. While the images are high-quality, they are more to the point, without worrying about artistic detail or storytelling. Real estate photography aims to attract the broadest range of people since it's designed with sales in mind. While there's no doubt that it's effective and there is ample value to the craft, those seeking to highlight the artistry of design are better suited to an indoor editorial photographer.
Editorial photography has a more targeted and refined audience. The images are created for interior designers, architects, and publications. The stunning photographs pictured in the most prolific magazines are shot by experienced editorial photographers with an eye for detail and a passion for imagery. Editorial photographers don't simply take pictures; instead, they feel the life of a space, tapping into its individuality and essence to capture images that seem to jump off the page. Editorial photographs are alive, capturing the hearts, minds, and imaginations of their audience. They move the viewer, inspiring, uplifting, and encouraging with every shot.
Editorial photography is a sacred craft, adored the world over for its artistry and individualism. While real estate photography is a valued trade, there's no comparison to the exceptionalism that is indoor editorial photography.
Jeff Jones Photography is the premier editorial and architectural photographer serving Austin, Dallas, Waco, and all U.S. cities. Specializing in interior, architectural, brand, commercial hospitality, and high-end short-term rental photography, Jeff Jones Photography has the expertise to showcase your passion. Whether you want to enhance your professional identity or publication presence or build your portfolio, you can trust Jeff Jones to create a compelling visual story, showcasing design and form to bring your space to life. Discover the power of editorial photography with Jeff Jones Photography.