Interior Designer: How Can You Use Your Images In Your Business?

Hiring an interior design photographer for a photo shoot is a big decision you should not take lightly. The images should bring your vision to life, highlighting your skills or brand with expert precision. The secret to ensuring incredible results is setting goals beforehand so you and your photographer are on the same page. We've outlined tips you can use so your interior editorial photoshoot perfectly encapsulates your vision and delivers exceptional results.

Is it Worth the Investment?

Before we begin, it's important to answer the question of whether an interior editorial photoshoot is worth the investment. The answer depends on your goals and reasoning for hiring an editorial photographer in the first place. If you're looking to take pretty pictures of your home or property for real estate and are seeking a low-cost option, editorial photography is most likely not for you. While some realtors or homeowners choose to invest in their property, particularly for high-end rentals, many prefer a more budget-friendly real estate photographer to help expedite sales. Editorial photography is not a quick process; it aims to tell a story through light, design elements, and form. As such, it is a powerful tool used by professionals to propel their careers and highlight their achievements. 

Setting Goals for Your Photoshoot

When hiring an professional photographer, you may feel like you have a million ideas of how you'd like your images to look, but you may not know how to express them. One way to ensure you and your photographer are on the same page is by setting clear goals around the reasoning behind the shoot. Listed below are some common objectives you can share to provide your photographer with deeper insights into your vision.

Portfolio Building

Interior editorial photography is a highly beneficial tool for building a portfolio. Interior designers and architects use the images to highlight their work and artistry, which they can use for future projects. Professionals turn to editorial photography when they want to highlight the complexities of their work since it goes beyond basic picture-taking, showcasing a greater depth of vision. A talented editorial photographer doesn't just enter a space and start shooting; instead, they sit with it, examining all angles and letting it speak to them. 

They tour the space, looking from multiple angles with a trained eye to see what others miss. They take time to talk with you, getting to know your personality so they can capture pieces of it hidden within your work. Your portfolio is an essential part of your business, and ensuring it contains top-quality images is key. Choosing an editorial photographer who understands your profession and has the expertise to showcase your talent can make all the difference. 

Publications

Publication photography is complex and requires a highly experienced and talented editorial photographer. When an image is in print, it must tell a story without words, captivating the audience and emitting emotion. There are so many aspects that go into capturing quality publication photos, including lighting, composition, angles, design, and more. 

Speaking with your editorial photographer beforehand and telling them the story you want to tell is the best way to ensure they bring your vision to life. Don't be afraid to go into detail, working with them as you go to create organic images that naturally speak out. Each space has a story to tell and is just waiting for someone to capture it; editorial photographers can create stunning publication photos you'll adore. 

Your Brand

One of the most challenging aspects of high-end photography is capturing the client's brand, which is why communicating with your editorial photographer is so crucial. Let them know who you are, what your professional goals are, where you started, and how you connect with your clients so they can gain a deeper understanding of what you have to offer. 

Every professional's brand is unique, whether you're an interior designer, journalist, architect, or business owner, and conveying what makes you special to your clients is the best way to further yourself. Editorial photography can capture the heart of your brand so you can better connect with your clients.

Your Blog

Blogging is one of the fastest-growing professions and one of the best ways to highlight your skill and talent. While it was once considered a hobby for stay-at-home moms, blogging is now one of the most lucrative professions. When taking photos for a blog, it's important to convey to your editorial photographer what you'd like to get out of the images. Are you using your blog as a tool for your business, or is the blog itself your brand? Understanding how you'd like to use the photographs ensures your photographer can make the necessary adjustments to deliver the best results. 

Awards and Recognition

Another popular reason professionals choose editorial photography is to highlight their work in the hope of receiving awards and recognition. When you put your heart and soul into a project, you want it to accurately showcase the beauty and artistry of your design, and an editorial photographer has the skills and expertise to make it happen. Not only can they take stunning photos, but they use advanced editing techniques to ensure each image tells the story you want to tell. 

Marketing and Promotion

Editorial photography is excellent for marketing and promotion as it draws the audience in and helps them imagine themselves within the space. Speak with your editorial photographer, outline your goals for increasing your client base, and work together to discuss your vision for making it happen. They can offer suggestions and create breathtaking images that showcase your incredible talent. 

Jeff Jones Photography is proud to offer exceptional interior editorial and architectural photography to Dallas, Austin, and all U.S. cities. Let us build your portfolio and showcase your talent with stunning photographs that highlight your artistry and design individualism. Elevate your projects through visual storytelling with the premier name in editorial photography, Jeff Jones Photography.